The third edition of the Blue Guide has been published today. This coincides with the introduction of the Human Medicines Regulations 2012. The Blue Guide aims to explain the provisions and requirements in the legislation on advertising medicines and provide additional clarification on the interpretation of the law.


This third edition replaces the previous version and provides additional up-to-date advice from cases considered since the last edition. It also includes specific guidance in several areas including advertising traditional herbal medicines, consumer websites and homeopathic medicines.


The Blue Guide is available on the MHRA website:


The Blue Guide: Advertising and promotion of medicines in the UKPDF file (opens in new window) (491Kb)


Posted on the UK MHRA website on 16 August 2012